Email marketing is a strategy where promotional or informational messages are sent via email to a list of individuals.
The goal is to establish a relationship with recipients to promote products, generate sales, or strengthen brand loyalty.
Prior consent is obtained from recipients to send them emails, and then relevant and personalized messages are sent to them.
Email marketing is effective due to its low cost, ability to reach a large audience, and trackability of results.
However, it's important to comply with privacy and data protection regulations.